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Posts from the ‘Business Plan’ Category

A New Standard for Success

I read a blog today: http://whyhowwhat.wordpress.com/ that inspired me.  Adhyalhosen, the blog author, asked himself the following 10 questions as a measure for his success that day.  Here they are:

1. Have I made certain that those I love feel loved?

2. Have I done something today that improved the world?

3. Have I conditioned my body to be more strong flexible and resilient?

4. Have I reviewed and honed my plans for the future?

5. Have I acted in private with the same integrity I exhibit in public?

6. Have I avoided unkind words and deeds?

7. Have I accomplished something worthwhile?

8. Have I helped someone less fortunate?

9. Have I collected some wonderful memories?

10. Have I felt grateful for the incredible gift of being alive?

What if businesses & marketers asked themselves the same questions?  Although the bottom line is what matters in the financial world, your daily actions and thoughts as a business owner or employee affect that bottom line everyday.  So ask yourself the questions a couple times each year and maybe set a new standard for success that looks beyond the bottom line.

1. Have I made certain that those I love feel loved? In a business context, consider your consumers or co-workers, but also consider your family and friends outside of business.

2. Have I done something today that improved the world? This is easy- does your product or service make the world a better place?

3. Have I conditioned my body to be more strong flexible and resilient? Have I prepared my business to be flexible and resilient.  Do I have a strong brand equity for when times are tough?  Do I have enough cash saved?

4. Have I reviewed and honed my plans for the future? Am I going back to my business plans or goals and tweaking them as the world context changes?

5. Have I acted in private with the same integrity I exhibit in public? For food companies, does my label and ingredient statement tell the whole truth? For sales people, are you lying to your customers? This is hugely important to ask yourself.

6. Have I avoided unkind words and deeds? In my marketing and my public statements, am I fair to all concerned? Am I kind?  Do I act with justice?

7. Have I accomplished something worthwhile? What am I producing?  Is it worth buying, using, selling?  Am I proud of my accomplishments?

8. Have I helped someone less fortunate? Hello, foundations, non-profits, grants, scholarships, etc.  This should be easy for any company and marketer to do. Volunteer. Start a scholarship fund. 

9. Have I collected some wonderful memories? Has anything I’ve done resonated with me?  Does it resonate with consumers or clients?  Does it create happiness and good feelings?

10. Have I felt grateful for the incredible gift of being alive? Have you stopped and thanked your [God, Universe, Lucky Stars, Angels, Investors, Consumers] for the gift of life?

That’s the buzz in the biz.